Everything You Need To Build A Profitable Newsletter From Scratch
The complete and proven roadmap to start, grow, and monetize your newsletter — even if you have ZERO followers, subscribers, or writing experience.
Backed by real-world experience growing 100+ newsletters, driving 10M+ newsletter subscribers, $100M+ in sales, and 4 successful exits.
What is Write, Grow, Sell?
Introducing the 5-week live training program that teaches you how to start, write, grow, and monetize your newsletter step-by-step using our proven system.
Join 10 live training sessions where you’ll learn the system from real-world case studies and examples (recordings, slides, and transcripts included).
Get 7 hours of group coaching and office hours for Q&A, feedback, and personalized advice from Matt McGarry.
Use the 150+ templates and examples to “copy and paste” our newsletter content, growth, and monetization systems into your business.
Access a community of 500+ founders and creators rooting for your success.
This program is unlike other courses because you won't learn passively.Instead, you'll execute the newsletter system with direct support and feedback from Matt and the community. You’ll:
Start, publish, and grow your newsletter DURING the course
Follow our proven playbook to your first 1000 subscribers
Drive revenue with the monetization system
…and leave with the roadmap to scale your newsletter to millions of readers and revenue.Everything you’ll learn is based on real-world experience growing 100+ newsletters.There’s no fluff. No basic information. No upsell. Nothing is held back.
Write, Grow, Sell reveals ALL the tactics that are working right now for newsletters with 100k+ to 4M+ subscribers
It’s tailored to build your newsletter from the ground up.Even if you have zero subscribers or followers… or no previous writing, tech, sales, or marketing experience.
Everything you need to create a profitable newsletter is inside.
Training
10 live training sessions that break down the newsletter roadmap step-by-step (recordings, slides, and transcripts included). Plus 10 bonus sessions.
Templates
Over 150 templates and examples that make it easy to “copy and paste” our systems into your business.
Coaching
Over 7 hours of group coaching and office hours for Q&A, feedback, and personalized advice.
Community
Join a community of 500+ newsletter founders and creators rooting for your success. Network and learn from others with the same goals.
Accountability
5 “Growth Work” assignments to keep you on track and a community where you can share your goals, build in public, and get help.
Over 250 5-star reviews and a 89 NPS score
Write, Grow, Sell has an 89 NPS (net promoter score). That’s a higher NPS than Amazon (73), Netflix (67), Apple (61), and Chick-fil-A (58).
Over HALF our students shared a 5-star review.
Why enroll today?
Write, Grow, Sell is limited to 200 people and enrollment ends January 13th at midnight
Work from anywhere, without a boss, on your own schedule.
Newsletters are for you if you want freedom, flexibility, and mobility. No boss or clients are tracking you down. You only need a laptop and internet connection to make money with a newsletter.
Create an online income – even with a small audience.
You don’t need hundreds of thousands of subscribers. Newsletters with 5,000 to 15,000 engaged subscribers become 6 and 7-figure businesses with the right monetization strategies.
Build a business you can sell.
Dozens of newsletters have sold for 7, 8, and 9 figures including: Milk Road ($10M exit), The Hustle ($27M exit), Morning Brew ($75M exit), Industry Dive ($525M exit) and many, many more.Newsletters sell for millions to savvy investors who want to own an audience they can sell their products and services to. Even small newsletters with 1,000-10,000 subscribers can sell for $10-$30 PER subscriber.
Scale to 7 and 8 figures and beyond.
Newsletters are a scaleable business model. Delivering a newsletter, sponsorship, or digital product to 100 people or 1,000,000 people takes the same time.A newsletter business enables you to scale with media, so you don’t need to work more or hire more people to make more money.
Stop renting your audience. Become a “List Lord.”
With a newsletter, you own your audience. There’s no algorithm or gatekeeper between your audience and your message. No one can take away your email list.
Share your message. Influence millions.
Why do billionaires like Elon Musk, Jeff Bezos, Rupert Murdock, Laurene Powell Jobs, Marc Benioff, Michael Bloomberg, Carlos Slim, and Warren Buffet all own media companies?The answer: Power and influence. The only way to share your message with millions is by owning media. A newsletter is the best way to start.
Low (or zero) start-up costs.
It costs almost $0 to start a newsletter. You only need a laptop, an internet connection, and a free plan with any ESP (email service provider). There’s no need to raise capital or invest tons of your own money. The costs stay low as you grow, too.
Here’s what’s inside
All live sessions are recorded with full recordings, transcripts, and slides.If you can’t attend live, that’s okay! Join live, asynchronously, or both.
Module One
Week 1 Session 0: Orientation and kick-off (Recorded)
Week 1 Session 1: How to pick a niche, find your job-to-be-done, audience of one, and start your newsletter (Tuesday, 12 pm EST)
Week 1 Session 2: How to create your newsletter content, format, design, and flywheel. (Friday, 12 pm EST)
Module Two
Week 2 Office Hours with Matt (Monday, 12 pm EST)
Week 2 Session 3: How to convert traffic into engaged readers, How to build a perfect landing page, survey, thank you page, and welcome email. How to collect 1st party data and immediately generate revenue from new sign-ups. (Tuesday, 12 pm EST)
Week 2 Session 4: How to grow your audience and newsletter organically WITHOUT creating new content every day…even if you have no social following right now. (Friday, 12 pm EST)
Week 3 Session 5: How to use paid ads to get subscribers and customers — measure and generate a return on ad spend (ROAS) — even if you have a small budget. Best paid growth channels, Meta ads guide, how to build, manage, optimize, fix, and scale ad campaigns. (Tuesday, 12 pm EST)
Week 3 Session 6: How to make ad creative, ad creative templates, best practices, advanced paid ads tactics, and feedback. (Friday, 12 pm EST)
Module Three
Week 4 Session 7: How to create and sell your first information product. (Tuesday, 12 pm EST)
Week 4 Session 8: How to sell info products, memberships, coaching, and more with email marketing and automation. Email templates and set up. (Friday, 12 pm EST)
Week 5 Session 9: How to sell newsletter sponsorships even if you have a small audience. How to create a media kit and sell your first ad. How to price sponsorships, send reports, and upsell clients. (Tuesday, 12 pm EST)
Week 5 Office Hours with Matt (Thursday, 12 pm EST)
Week 5 Session 10: Newsletter sponsorships advanced tactics. How to do cold outreach, cold email templates, how to get sponsorship renewals, and how to build an ad sales team. (Friday, 12 pm EST)
Bonus Curriculum
How to set up beehiiv for success
How to grow on autopilot with referral programs and referral giveaways
How to partner with other newsletters to grow using recommendations, cross-promotions, and partner giveaways
How to sell in your sleep with automated email marketing: Welcome sequences, win-back sequences, sales sequences, and trigger sequences
Sessions with Expert Guests
How to build a local media company with Ryan Heafy, Co-Founder of 6AM
Lessons from selling $15M+ of sponsorships with Katy Huff, founder of Mad Rev
How 1440 Grew To 4M Subscribers and 8-Figures In Revenue with Tim Huelskamp, CEO at 1440
How to acquire 200k+ subscribers per month using paid acquisition with Erika Burghardt, Head of Growth at 1440
How to write habit-forming newsletters and build an editorial team with Brad Wolverton, Head of Content at The Hustle and HubSpot
30-day “no questions asked” money-back guarantee
If you are unsatisfied with the program for any reason within 30 days of the course start date, I will refund your investment, excluding a 10% refund fee, which we use to protect our intellectual property and keep the program limited to 200 people.There’s no catch. No questions asked. If the program’s not for you, you can get a refund.
What you unlock when you join
Here's a taste of what you'll get
10 Live, 90-minute Curriculum Sessions
Our 90-minute live sessions are the foundation of Write, Grow, Sell.These aren't your normal boring Zoom calls. These are immersive learning experiences you will wake up thrilled to attend.You'll leave with all the knowledge you need to execute the growth tactics and motivation and energy to make progress. And no worries if you miss the live sessions – there are detailed show notes with edited replays, transcripts, slides, and more.
Over 150 Templates and Examples That Make It Easy To Grow Your Newsletter
You won’t just learn how to grow—you’ll also get fill-in-the-blank templates for each tactic that make gaining more subscribers and customers easy.There are templates for your: Landing page, thank you page, welcome email, email sequences, social posts, social profiles, website copy, Meta image ads, Meta video ads, video scripts, motion graphic ads, Twitter ads, ad copy, referral program, giveaways, cross-promotions, and much more.Plus, you’ll get access to our swipe file with 100+ examples of how other newsletters use these growth tactics and strategies so you never run out of inspiration.
LIFETIME Access To Session Recordings With Detailed Show Notes, Resources, and Transcripts.
All the course materials are yours forever. As you continue your growth journey, you’ll refer back to videos, notes, templates, and examples for months after the course.This will be a resource that will help you for years to come.
A Community of Newsletter Operators, Media Founders, and Creators
The last and best part of what you'll unlock is our community.Nowhere else on the internet will you find a group of people from every country, demographic, time zone, background, interest, age, and perspective, all with the same goal – to build a massive newsletter business.Our community is an amazing place to meet new friends, mentors, cross-promotions, and business partners.
Coaching, Feedback, and Support From Matt and Other Students
We’re here to answer all of your questions, hold you accountable, and ensure you’re properly executing the system so you can attract more subscribers and customers.The program has over 7 hours of coaching time, so all your questions will be answered.
What Alumni Are Saying
There's a reason why over HALF of students who enrolled shared a 5-star review. Write, Grow, Sell works.
After Driving 10,000,000+ Newsletter Subscribers and $100M+ In Sales, I’m Revealing The Secret System To Start and Grow Your Newsletter To 10k+ Subscribers and $100k+ Per Month Faster Than Ever Thought Possible
If you’re a media founder, marketer, or creator — this is the most important piece of advice you’ll ever receive:
Stop renting your audience. Learn how to become a “List Lord.”
A List Lord is a digital landlord.It’s a business owner who…
OWNS their audience.
Is independent, profitable, and in control of their future.
No one can tell a list lord what to do. No one can take away your list.If you’re building an audience from YouTube, Google, LinkedIn, X, Instagram, TikTok (or any other platform), you’re building on rented land!
There's always an algorithm filtering your content from your audience.
Even if you have an audience of 1M followers, posts may only be seen by 5,000 them.
You’re constantly fighting competitors. Millions of people post similar things to you daily, and if their posts win in the algorithm, you get drowned out.And this doesn’t just happen with social media…
Google’s search algorithms can suddenly change. Your traffic can disappear overnight.
One algorithm update can kill your reach on Google (or any other platform).
What’s worse…Zuck, Elon, or a low-level employee from one of these “platforms” can pull the plug on your account anytime.
You can get banned or shadow-banned even if you did nothing “wrong.”
Thousands of accounts are removed every day by accident.
Even if a ban or algorithm change hasn’t happened to you yet…You need to stay on the content treadmill — posting 1-3 times per day for months and years — just to reach the audience you’ve “built” on these platforms.It’s impossible to constantly create content (for an audience you don’t own) and build a business simultaneously.Likes ain’t cash.But what if I told you there’s a way to own your audience?A platform where algorithms can’t get in the way of your message…A platform that’s been around for over 43 years – has 4.26 BILLON users – and is still growing by over 3% per year!You guessed it… That platform is email.
Email newsletters are the best way to own your audience, build influence, and grow your business.
There’s no other audience as valuable as an engaged email audience.Email is a:
Direct line to your audience's inbox
Free and open decentralized protocol that can't be taken away
100,000 subscribers = direct line to 100,000 people's inboxes at the moment you send the email instead of being at the mercy of algorithms.Of course, there are inbox filters, spam, and the dreaded “Promotions” folder.But you can easily overcome these. It’s much better to be in the inbox than never seen because of an algorithm.My point is…An email newsletter gives you an insane advantage to build a profitable, sustainable, and independent online business.It’s the only way to become a List Lord.And let’s face it. Building an online business isn’t easy.Things can go wrong…
You can lose social media accounts.
Your website traffic can disappear.
You can lose time and money.
Your business can fail.
But there's one thing you can't lose…Your email list.Nobody can take away your list.As long as those subscribers agree to receive emails, you own an audience.This is powerful. It means:
You can launch a new business to thousands of people for free with one simple email.
You can monetize the attention of your subscribers (even if you don’t have a product) with sponsors and affiliate offers.
Even with an email list as small as 5,000-10,000 engaged subscribers, you can replace your 9-5 income with online income.It’s a profound advantage in life.When most people launch their businesses, it's like a fart in the wind.They make a post to their 100 followers.They try to get in the press.They buy a few small ads.Usually, nobody notices.But with an email newsletter, you can instantly reach 10,000, 100,000, or even 1,000,000+ people in seconds.All you need is 1,000 true fans, and you're set for life.This is more powerful than money.I'd rather have 10 million engaged email subscribers than $10,000,000.(Because with 10 million subscribers, I can make $10M+ every year and positively impact millions of people).But growing an email newsletter is a lot of work.
Creating content is time-consuming.
Growing your newsletter without an existing audience or a big ad budget is hard.
Monetizing with sponsorships and getting subscribers to buy your product is more complicated than most people think.
Unless you want to waste years of time, hundreds of hours researching, and tens of thousands of dollars on marketing…You’re better off getting someone who has built a newsletter before to help you.That’s why I created Write, Grow, Sell.I’ve been there, done that.I’ve built a $2M per year business from my newsletter and helped over 100 newsletters add over 10,000,000 subscribers and over $100M in sales.But it wasn’t always this way…I started my first newsletter in 2018. I made every mistake in the book and shut it down a few months later.But I kept researching and obsessing over newsletters…
In 2020, I got a job at The Hustle to lead newsletter growth. We grew to 2.5M+ subscribers and were acquired by HubSpot for $27M.
I was the first hire at Milk Road in January 2022. In 10 months, we grew to 250k+ subscribers and were acquired for 7 figures.
In May 2022, I landed Codie Sanchez as a client. In 14 months, she’s grown from 120,000 subscribers to 600,000+.
I landed Sahil Bloom as a client in December 2022. In 12 months, he’s grown from 175,000 subscribers to 605,000+.
In 2023 and 2024, my agency GrowLetter helped clients like James Clear, Dan Martell, Chartr, 1440, The Rundown, Bankless, The Pour Over, Football Guys, WorkWeek, Money.com, and many more add 10,000,000+ newsletter subscribers.
GrowLetter has since helped over 100 newsletters and become the world’s #1 newsletter growth agency.You get the idea. The point is…I know the strategies, tactics, and secrets to grow and monetize your newsletter because my team and I created and implemented them for the best newsletters.And most importantly…Write, Grow, Sell reveals ALL of them.It’s the product of 5 years of research, hundreds of client calls, millions in ad spend, and thousands of hours of first-hand experience.
There is nothing on the market like this.
There’s no one with my experience teaching this.
So, if you want to stop renting your audience, get off the content treadmill, and escape big tech’s algorithms…If you want to start, grow, and scale your newsletter to sell more sponsorships, info products, memberships, coaching, and more…If you want financial and personal freedom to work when you want, where you want, and on the projects you care about…If you want to own your audience and become a List Lord…Write, Grow, Sell is for you.Click here to enroll before the deadline:
Best,
P.S. I’m so confident this will help you there is a 30-day “no questions asked” money-back guarantee.
If you are unsatisfied with the program for any reason within 30 days of the course start date, I will refund your investment, excluding a 10% refund fee, which we use to protect our intellectual property and keep the program limited to 200 people.There’s no catch. No questions asked.This means you risk almost nothing by joining.BUT you risk a hell of a lot more if you don’t join now.Here’s why:
Write, Grow, Sell is limited to 200 students and the deadline to join is January 13th at midnight EST.
After we hit our student cap or enrollment deadline – enrollment ends. Once that happens, you can’t get access until the next program 4-6 months later at a higher price.I keep this program small to share personalized support and answer every student's questions.This is why it works. It’s NOT just a course. You get coaching, feedback, accountability, and community to ensure you reach your goals.So far, every time I open enrollment for Write, Grow, Sell, it sells out. Someone else WILL take your place if you don’t act now. There are only 200 spots.My final question to you is:Are you ready to build your dream business, own your audience, and control your future?If so, join us before it’s too late…Click here to enroll before the deadline:
Frequently Asked Questions
All your questions answered
How much does this cost?
Other courses charge upwards of $10,000 to help you grow. However, our goal with Write, Grow, Sell is to keep it accessible while still charging enough to keep you accountable. The full price of the course is $1999.
Who is this for?
This is for people ready to take action by starting and growing their newsletter during the course. If you don’t have a newsletter now, that’s okay! We’ll help you start. If you do, even better. This will help you grow and monetize faster.
What's the time commitment?
You’ll need 2-3 hours to attend the two live sessions per week and 2-3 hours to execute the growth tactics (~4-6 hours per week total)
What time are the live sessions?
All core live sessions are at 12 pm EST. Everything will be recorded. It’s totally fine if you can't attend live.
How long do I have access to the course materials?
You will have access to the course materials FOREVER. This includes all live sessions, video materials, templates, and swipe files.
Do I need to use a specific newsletter tool?
No, but I recommend beehiiv. The tutorials will be focused on beehiiv. We won’t have time to cover tech setup for other platforms. If you use another platform, that’s totally fine. Just make sure you know it well.
Do I need a budget to invest in paid ads?
No, but it’s a plus. We’re spending a week on paid growth in the course. If you want to test ads, you’ll need a minimum budget of $250-$500.
Couldn't I just do this myself with all of the free content out there?
Well... you could. And I encourage you to try it. Read my 60+ free guides on newsletter growth. If that works for you, that’s great! But chances are, you've tried growth on your own before. And between the hours it would take you to aggregate all of the free stuff and the headaches, you would have testing to see what works… This is well worth the investment.
Can this really work for me?
You might be thinking... “sure this works for other people. But my situation is unique”. I can assure you that over the past 5 years, I’ve helped 100+ newsletters grow. No matter your background, experience, goals, or circumstances, this program will help you.
What if I'm not tech-savvy?
You're not alone. We have members of every age, background, and experience level. In the course, I’ll teach you how to do all the technical setup for beehiiv newsletters. However, if you don’t use beehiiv you must know your newsletter platform well. We don’t have time to cover instructions for every ESP.
What if I can't attend the live sessions?
That’s totally fine! We record each session and distribute it with detailed show notes, session transcripts, and everything else you need. This course is designed to be taken live, asynchronously, or both.
Will this help if I already have a large newsletter?
Yes, in fact, you’ll have an advantage. Many of the tactics work even better if you have a large newsletter.
How many newsletter subscribers do I need to join?
None. This program will help you start, grow, and monetize your newsletter — even if you're a beginner.
What if I don’t have a niche or newsletter now?
Most students don’t have a niche or newsletter when they enroll. That’s what the program is for. We help you find a lucrative niche and start your newsletter in week 1 and 2 of the program.
How is the group coaching structured?
There are 30 minutes of group coaching after each of the 10 core live sessions. Plus, two 60-minute office hours sessions for you to get questions answered, feedback, and personalized advice. That’s 7 hours total of live coaching.
Is there a payment plan?
Yes, we offer a payment plan. You can pay in 3 monhtly installments.
What is the refund policy?
There’s a 30-day “no questions asked” money-back guarantee. If you are unsatisfied with the program for any reason within 30 days of the course start date, I will refund your investment, excluding a 10% refund fee, which we use to protect our intellectual property and keep the program limited to 200 people.
Can I order multiple seats for my team or co-founder?
Yes, we have discount rates for teams of 2 or more. Email [email protected] to get group pricing.
What if I have more questions?
Send me an email: [email protected] I’ll get back to you soon.
Join now and get everything you need to build a profitable newsletter from scratch
Write, Grow, Sell is capped at 200 students and enrollment ENDS January 13th at midnight EST. You must enroll before then to get access. No exceptions.Don’t miss out. Save your seat while there are still spots available.
5 reasons to start now
Invest in yourself
Investing in Write, Grow, Sell will hold you accountable for completing the program and reaching your goals.Many students have made the program investment and more back DURING the 5-week program.It’s worth investing your ability to earn more and live the life you want. If for any reason, you’re unsatisfied with the program, you can use our 30-day money-back guarantee.
Works for any niche, industry, or newsletter type
The Write, Grow, Sell system will apply to any niche, industry, content, or newsletter type.We’ve worked with every kind of media and education business including:Local media, entertainment, B2B, paid newsletters, courses, info products, and more. No matter the type of business or audience you’re building, if you want to grow an owned audience with email newsletters, this will help.
Learn from the best
There’s no one with Matt’s experience and expertise teaching this.Everything is backed by real-world strategies and tactics that have driven over 10M subscribers and $100M in sales for 100+ different newsletters.
Get systems, tactics, and templates you can immediately use
There’s no theory, fluff, or BS. Write, Grow, Sell gives you the exact system you can immediately use to get more subscribers and generate revenue.
We make it simple
This is for entrepreneurs at any level – from beginner to advanced. Everything is taught step by step from the ground up.We remove the complexity and make building a profitable newsletter easy. There’s coaching and a community to support you at every stage.
Get the system, training, coaching, and community you need to build a profitable newsletter
Every time we open enrollment, we sell out. Someone else WILL take your place if you don’t act now.
Limited to 200 students. Less than 150 spots left now.
Enrollment ENDS January 13th at midnight EST.
Don't miss out! Take advantage of this and secure your spot.
